You're looking within the quarterly studies. Earnings projections are powerful. Your profits group is firing on all cylinders. The marketplace is ripe for disruption. Then, the CIO walks in.   You question, "How immediately can we launch a whole new, individualized consumer loyalty app? Our opponents are attaining floor."   https://offshoring12233.theideasblog.com/40129848/your-most-important-aggressive-edge-is-hiding-within-your-server-room