Mainly because breakthrough doesn’t come from looking ahead to matters to settle. It arises from picking to lead when points are still unsure. And that preference—to help keep going, to help keep clarifying, to keep aligning—is definitely the difference between transformation that fades and transformation that finishes. Harvard Business Review’s https://www.ecom-group.com/2025/11/14/business-transformation-in-e-commerce-renovation-vs-innovation/