GE matrix defines the general electric matrix which says about the portfolio of the business and the collection of products and business makes the company. It is suggesting that the portfolio of the business should be the best and it should fit the best so that it will define the strengths of the company and it will help in creating the attractive opportunities for the company. https://www.expertsmind.com/marketing/GE-matrix-analysis-general-electric-matrix-assignment-help.aspx